Morrison Jewelers

Do you need help? Please call us at 800.622.0893.

Our Locations
Morrison Jewelers

(269) 343-1255

321 S Kalamazoo Mall
Kalamazoo, MI 49007 (Map)

Store Hours
Mon Closed
Tue 10:00 AM - 6:00 PM
Wed 10:00 AM - 6:00 PM
Thu 10:00 AM - 6:00 PM
Fri 10:00 AM - 6:00 PM
Sat 10:00 AM - 4:00 PM
Sun Closed

Details

Diamond Education

Choosing Your Perfect Diamond

Buying a diamond is a new experience, but it doesn't have to be overwhelming. Understanding the 4 C’s of a diamond is straightforward and simple.

Below are four quick videos to assist in explaining a diamond's quality characteristics, and how those characteristics influence appearance.

In just a few minutes you'll discover everything needed to get you started on finding your perfect diamond.

 

About COLOR 

 

About CLARITY

 

About CUT

 

About CARAT


Please feel free to contact us.

We have jewelry professionals ready to help.

Contact Us Appointment