Morrison Jewelers

Do you need help? Please call us at 800.622.0893.

Diamond Education

Choosing Your Perfect Diamond

Buying a diamond is a new experience, but it doesn't have to be overwhelming. Understanding the 4 C’s of a diamond is straightforward and simple.

Below are four quick videos to assist in explaining a diamond's quality characteristics, and how those characteristics influence appearance.

In just a few minutes you'll discover everything needed to get you started on finding your perfect diamond.


About COLOR 




About CUT



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Contact Us Appointment

Our Location
Morrison Jewelers

(269) 343-1255

321 S Kalamazoo Mall
Kalamazoo, MI 49007 (Map)

Store Hours
Mon Closed
Tue 10:00 AM - 6:00 PM
Wed 10:00 AM - 6:00 PM
Thu 10:00 AM - 6:00 PM
Fri 10:00 AM - 6:00 PM
Sat 10:00 AM - 4:00 PM
Sun Closed